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Cliche Expert Beauty Consulting

Ok guys enough is enough, we decided to take the criticism a bit more serious so me and my bff Jessica created a new concept of beauty consultancy. Hope to revolutionize the beauty industry and bring a huge contribution to it. Why Cliche? Because we identify cliches and stereotypes and engage into helping you give …

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Who should train your employees?

I recently see all over social media lots and lots of companies investing more and more in different types of trainings: selling trainings, motivational, public speaking, confidence, customer service etc etc etc. I couldnt agree more that continuously training your staff is one of the major keys in building your brand and your way to …

Keeping up with the industry

Beauty industry will always be changing. Evolving. Updating. Every single year a new machine comes out, a new technique. Just think about it… acrylic nails, gel nails, semipermanent nail polish, nail polish you dry in the lamp, gel that dries in the sun, facial, hydrafacial, hydracool, aquacool, botox, facelift, non invasive facelift, Ultherapy, HIFU, face …

5 mistakes i usually spot instantly in beauty centers

Well…living in the UAE is actually a blessing when it comes to the variety of beauty spots that you can chose from. But still…with all these… i notice, everytime i go to a beauty salon, some mistakes that, once fixed, can definitely change the image of your business: 1.TAGALOG LANGUAGE… i know, i know… you …

I was never a good manager

First, i would like to mention that i was never a good manager. Not because i didnt have the knowledge, or the way of applying the knowledge, but because i was always too emotional, too involved, too personal. I always new that but somehow i just couldnt fix it for good, so i understood: not …

Create the perfect protocols

When it comes to building your integrity and branding your work, the first thing you need to think of is the technical part of your services aka protocols. Finding skilled professionals in beauty and wellness industry is not really hard, what is hard is to train and continue training them constantly. If your entity has …

Run your business along with competition

There are competitors everywhere in this industry. Either is beauty lounge, saloon, medical center, clinic… whatever looks like a good idea to some… they go for it. Without the knowledge or the skills, but holding the financial power. Is it enough? Well lets see… entering this kind of business just because you “smell” that is …

I love criticism

My name is Cosmina, i am a cosmetologist, self taught makeup artist and currently working as a cosmetics business development manager in healthcare with over 8 years experience in beauty industry. I have been living in UAE for the past 3 years where i was successfully engaged in beauty and cosmetics/aesthetics industry. Being a client/patient …